How ClimeCo and Cargo brought coastal awareness to the B2B world
Cargo won at The Drum Awards for B2B 2022 in the B2B for Good award for its A Plastic-Free Coastland campaign. Here's why it deserved the win.
The film highlighted the impact of the plastic crisis on communities in Cambodia
Environmental issues are often seen as the sole concern of the B2C world, where a failure to align with consumers' priorities can be existential. But it is no less vital in the B2B space - and this award-winning campaign proves that some companies are ahead of the curve when it comes to those issues.
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The brief
Everyone knows about Carbon Credits, and their role in making industries greener. However, ClimeCo is the first offset partner to offer Plastic Credits, which take the same concept and apply them to an equally important climate issue.
Businesses who are adding to the "plastic crisis" pay credits, which ClimeCo takes to invest in partner programs that are making a difference. To tell that story ClimeCo wanted an emotional video and shared the environmental and economic impact their partner programs were having around the world.
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The idea
Upon visiting Cambodia and seeing the impact that the plastic crisis is having first-hand, Cargo came up with a way of communicating that to a wider audience. By shining the spotlight on one of their partners making a real difference—TonToTon, a social enterprise company focused on removing no-value, non-recyclable plastic, they told the story in a very practical and solutions-led manner.
The video also shared the story of another of ClimeCo's Colombian partners, Conceptos Plasticos, which hires female workers to provide new income opportunities, job training, and access to healthcare, in addition to processing waste material into modular construction bricks used by UNICEF and school programs in developing countries.
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The results
In addition to being well received by the B2B community, the film delivered value back to ClimeCo, helping it to deal with big brands looking to promote positive change. The goal is that future iterations of the campaign will empower ClimeCo to achieve its goal of removing 100,000 tons of plastic pollution from the environment by 2030 through plastic credit funding.
This campaign was a winner at The Drum B2B Awards 2022. The full list of winners can be found here.
The Drum Awards for Marketing are currently open for entry. Find out how you can enter now.