Mac Brand
A comprehensive, practical approach to establishing effective and rewarding business relationships in any industry.
The examples draw on lessons from bankers, journalists, salespeople, politicians, and the author’s real-life experience, including some of the mistakes.
“The tending your garden metaphor is brilliantly employed throughout the book. After all, much of life is the process of planting, nurturing, and reaping. No matter what industry you are in, and position you hold, you will always be more successful with the relationships you build and value. And this book will show you how.”
Board Member, former CEO of PF Chang’s and Boston Market
-Lane Cardwell
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About Mac
Mac’s expertise is helping clients better execute their professional and personal growth priorities. Business intelligence and consumer insights are leveraged with the behavioral sciences to generate tangible, meaningful results. In his career, Mac has worked for Mars, Inc., PepsiCo (Quaker Oats, Tropicana), McCain Foods (Anchor), (NPD Foodworld), The Hale Group, and Bellwether Food Group, where he was a Founding Partner.