Hire yourself a ‘star playmaker’, or however you’d like to designate them these days—other favoured terms include ‘rainmaker’, ‘heavyweight’, ‘stalwart’—and you’re telling the world that you mean business in that practice area, in that location, to those relevant clients.
Beside the coruscating headlines, it could mean a whole new book of business coming your way, big ticket deals in the offing, an exciting new draw for other equally successful partners, then who knows, new offices, new practice areas, new business lines, higher revenue, more profit, higher league table positions, awards, kudos, success, success, success.
