Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
EMARKETER
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Despite interest in non-legacy currencies, Nielsen remains the top choice for upfronts

Article |
 Apr 23, 2024

5 key stats on marketing fatigue on CTV, email, and beyond

Article |
 Apr 23, 2024

Brands are still investing big in sponsored content on social media

Article |
 Apr 22, 2024

Regional banks' Q1 earnings signal a tough year ahead

Article |
 Apr 22, 2024

UK regulators say Privacy Sandbox isn’t ready for market

Article |
 Apr 22, 2024

5 charts for marketers on sustainability

Article |
 Apr 22, 2024

Audio generates relatively little ad revenues per listener and time spent

Article |
 Apr 22, 2024

Banks must grapple with social media’s inherent risks

Article |
 Apr 22, 2024

Why CTV and retail media need each other

Article |
 Apr 22, 2024

Incrementality is key to retail media—especially in-store​​—says Grocery TV

Article |
 Apr 22, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →
EMARKETER

QR Codes Forecast and Trends 2022

Opportunities Driven by the Contactless, Cashless Economy

Report by Peter Adrian  |  Feb 11, 2022
Download
Report
Deck
Share
Table of Contents
Executive Summary
Key Points
How Large Is the QR Code Market?
Opportunities for Continued Growth in Diverse Sectors
QR Code Strategies to Improve Customer Engagement and Experience
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
Topics
Smartphones
Marketing Technology
Customer Experience
United States
Table of Contents
Executive Summary
Key Points
How Large Is the QR Code Market?
Opportunities for Continued Growth in Diverse Sectors
QR Code Strategies to Improve Customer Engagement and Experience
Insider Intelligence Interviews
Read Next
Sources
Media Gallery

Executive Summary

QR codes are becoming embedded in the ways customers engage in marketing. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR codes thus far. Marketers have significant opportunities to leverage QR codes in areas such as shopping centers, billboards, interactive TV, interactive screens, and nonfungible tokens (NFTs).

3 Key Questions This Report Will Answer

  • How large is the QR code market and how large will it become?
  • How is customer behavior changing around QR codes?
  • What new use cases in retail and marketing will likely emerge?

WHAT’S IN THIS REPORT? Our forecast for the QR code market, key factors and trends driving market growth, and how marketers and retailers can take advantage of key opportunities.  

US Smartphone QR Code Scanners, 2019-2025 (millions and % change)
E-Mail ChartDownload

KEY STAT: The number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

6expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. How Large Is the QR Code Market?
    1. Opportunities for Continued Growth in Diverse Sectors
    2. QR Code Strategies to Improve Customer Engagement and Experience
    3. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Charts in This Report

    US Smartphone QR Code Scanners, 2019-2025 (millions and % change)QR Code Payment Users Worldwide, 2020 & 2025 (billions)
    Do US Adults Find It Easy or Difficult to Use QR Codes? (% of respondents, by age, June 2021)Retail Tech Used by US Adults, by Generation, June 2021 (% of respondents in each group)
    Concerns About QR Codes Among Internet Users Worldwide, Sep 2020 & Feb 2021 (% of respondents)

    Interviewed for This Report

    Benjamin Claeys
    QR Tiger
    Founder and CEO
    Interviewed December 22, 2021
    Christoff Jaritz
    Bitly
    Vice President, Marketing and Growth
    Interviewed December 15, 2021
    Maryann Moschides
    Scanbuy
    CMO
    Interviewed December 23, 2021
    Jim Norton
    Flowcode
    Chief Revenue Officer
    Interviewed December 22, 2021
    Olivia Oshry
    Flowcode
    Marketing and Communications
    Interviewed December 13, 2021
    Tim Woitkun
    9Rooftops
    Group Media Director
    Interviewed December 21, 2021

    authors

    Peter Adrian

    Contributors

    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Caroline Fulford
    Senior Researcher
    Chris Keating
    Director, Research
    Rini Mukhopadhyay
    Forecasting Analyst
    Yoram Wurmser
    Principal Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client
    EMARKETER

    Geographies

    EMARKETER

    Media Services

    Free Content

    Contact Us →

    Worldwide HQ

    One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

    Sales Inquiries

    1-800-405-0844sales@emarketer.com

    * Copyright © 2024 
    EMARKETER Inc. All Rights Reserved.