THE GLOBAL-E
CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT

Gain visibility into consumer behaviors and preferences around the world.

Why do online shoppers buy cross-border?

Factors influencing conversions, abandonment, and return rates.

Price, wider variety, and better quality of products are the primary motivators driving online consumers to buy from international websites.
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The impact of social media on online shoppers

How do consumers use social media to discover brands and which platforms are most popular with cross-border shoppers?

Consumers aged 16-24 named Instagram the leading social media platform driving their purchases. TikTok came in as a strong second. Interestingly, TikTok is also popular among shoppers aged 35-44 who reported buying from a brand after engaging with it on TikTok.
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Cross-border ecommerce shoppers’ preferences

What products are popular with shoppers, where do they buy them, and how do they prefer to purchase?

Consumers worldwide want to buy from brands directly. More shoppers are interested in purchasing directly from a brand’s website than from an online marketplace or local reseller.
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