Asda and Publicis Sapient have shaken hands on a deal that the grocery retailer hopes will help transform its online grocery business and build its digital future.
The hugely ambitious programme will see Publicis Sapient take on the overall transformation of Asda’s ecommerce capability, delivering a new digital platform before April 2024.
“We are proud to be working with Asda, a beloved British brand, on transforming its online grocery platforms and helping the retailer build an agile organisation for digital success,” Publicis Sapient senior managing partner Julian Skelly said.
“The work is singularly focused on enabling Asda to be independent of Walmart and enabling the retailer to evolve and grow, focusing on exceptional usability and customer experience.”
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Publicis Sapient will lead the project and integrate its core SPEED capabilities – strategy, product, experience, engineering and data and AI – for an end-to-end transformation that will enable Asda to move off Walmart systems.
Both companies hope the partnership will help to build a best-in-class, agile operating model that will create exponential value in terms of customer experience.
As part of Asda’s program of transformation to implement a new tech solution by 2024, Publicis Sapient have already built and implemented Asda’s new email marketing tool using Salesforce Marketing Cloud.
Asda chief digital and technology officer Carl Dawson added: “We are delighted to be partnering with Publicis Sapient, a leading digital business transformation company with a strong track record in e-commerce platforms.
“We look forward to a successful partnership and to the delivery of a platform that will enable a seamless transition for our customers, moving from a legacy system run by Walmart to an entirely independent Asda-owned platform.”
