Taylor Swift Helps Chicago Book Most Hotel Rooms on Record
- Occupancy averaged 96.8% on weekend Swift played three shows
- Eras Tour could generate $4.7 billion in US spending: research
Taylor Swift performs during opening night of the Chicago Eras Tour at Soldier Field on June 2.
Photographer: Shanna Madison/Chicago Tribune/Tribune News Service/Getty ImagesChicago booked a record number of hotel rooms last weekend as Taylor Swift played three Eras Tour concerts in the city.
An average of 44,383 hotel rooms were occupied each night on Friday and Saturday in the city, an all-time high, according to Choose Chicago, the city’s marketing organization. Occupancy rates hit 96.8% on average as fans flocked from other parts of the US to attend one of the singer’s three concerts in Chicago. Visitors were also in town for the American Society of Clinical Oncology’s annual meeting.