Argelia Martinez
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An Ode to my Roots

 
 

Vida Mia is an experiential and consulting company that was founded to create positive spaces that celebrate community and heritage. 

This cultural connection is brought to life by designing guided experiences anchored in beverages that connect you back to heritage. All five senses are evoked in our events. Vida Mia sources materials and talent by using local suppliers, vendors, restaurants, artists, and BIPOC- owned businesses to execute each activation. Our past clients include working with Employee Resource Groups from companies at Google, NASDAQ, McDonald’s, Getty Images, and Crate & Barrel. 

 From the initial discovery call to the execution phase, your next consumer experience (CX) and community building event will feel good for the soul. This concept was inspired as an ode to my parents who migrated to Chicago in the 1970’s from Mexico City and their roots are from Tarimoro, Guanajuato, and Huixcazda, Hidalgo. 


 
 

Vida Mia is proud to help celebrate your milestones and brand goals with culture and community at the forefront of our strategy and planning. We honor the people/places behind the craft, spaces and land for social good. What better way to share these stories than around a table with good people, authentic, fresh ingredients?

Services & Products include:

  • Vida Mia partners with brands, Employee Resource Groups (ERGS), and event planners to build team building experiences This can include a guided wine or cocktail-tasting activation paired with foods of Latin American and an acknowledgement to the origin of the beverage and food. Each experience is uniquely shaped for our client. When you partner with Vida Mia, you support an ecosystem of local businesses

  • Ability to design community and culture-forward experiences; sky is the limit!

Let’s build together and dream of the possibilities. Reach out via the contact form.

 Past Clients

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It was a gem to host Vida Mia at McDonald’s headquarters! The blend of education and entertainment, with such passion and excellent storytelling made the event a hit! So much positive feedback and of course, delicious cocktails!
— Deanna, Field Marketing Officer, MCDonald's
 

Certifications

Trained and Certified by the City of Chicago