This is my first TV Backlight and I have had it for about a week and overall I am very happy given the price and performance. I do not use it for gaming so my only experience is using it while watching movies and as backlight.First, I want to make you aware there are three types of RGB lights that I commonly see in LED strip lights and while most are referred to as RGB lights there are important difference between them. I have included a brief summary below that I hope simplifies the different types. RGB: These are the cheapest type of RGB lights and have been around the longest. The main advantages to these besides price is that most traditional RGB light strips can be easily cut thus making customizing size very easy. The main cons tend to be brightness and that they tend to be poor at producing warm white light.RGBIC: These are a newer RGB technology and are becoming the new standard in RGB products. They are brighter and are more controllable than traditional RGB lights. The main drawbacks are that they tend to be more expensive, are still not very good at producing warm white light, and depending on manufacturer and type may not be able to be cut thus not customizable in size.RGBIC+W: These are a newer RGB technology and maintains all the pros of RGBIC leds but the addition of a W led allows them to produce a better warm white light. The tend to be even more expensive than RGBIC lights and are slowly being rolled out in newer products. I believe they will eventually replace RGBIC LEDs in most line ups than currently use RGBIC LEDs.I think most people that don't game will end up using the backlight as a regular TV backlight for the added ambiance/light about 80% of the time and using it in movie/music mode 20% of the time where the backlight changes colors because of this for me personally and for a lot of people the fact this has RGBIC+W LEDs make this the best choice currently on the market. Set up was easy and the app works easily with the light. The movie mode is good with action movies and it adds another element of immersion but I don't use it and imagine most people don't use it in movie mode while watching the news or dramas. Also, while I don't watch many anime/cartoon shows, I can see that it would be great with that type of content both because of the colors that they use and because they tend to be produced in aspect ratios that take up the whole screen. I have multiple modes saved and on movies with black bars I have the relative brightness on both the top and bottom strips set to 1%. The standard color mode that I use 80% of the time is great as it allows me to have indirect warm white light which adds to the ambiance of the room and provides light but as it is behind the TV doesn't cause any "washing out" of the TV light. For me this replaces a lamp plus has the additional sync function for watching movies and playing games makes it a good price to performance value. My only complaint is that in 2023/2024 it should have a higher LED density of 60/m versus the 30/m it has. I am sure that we will see that higher density as well as RGBIC+W on the next generation the dual camera model and Sync Box. The lower density is why I give it 4 versus 5 stars otherwise it's an overall good value.