Millions of Americans will celebrate Easter this year, with popular activities including going to church services, having family dinners and hunting for Easter eggs. However, many people’s celebrations will be less extravagant than normal this year, as a recent nationally-representative WalletHub survey found that nearly 7 in 10 people are planning to spend less on Easter this year compared to last year. This is largely the result of inflation and high debt levels, which have left little room for luxury holiday spending.
WalletHub’s survey aimed to find out Americans’ attitudes regarding the Easter holiday this season, in the context of the current economic situation, including people’s thoughts on charitable giving, spending and religion.
Key Stats
- Less egg-stravagant Easter plans: Nearly 7 in 10 people are planning to spend less on Easter this year compared to last year.
- Impact of inflation: 61% of Americans expect inflation to affect their Easter spending this year.
- Easter debt: Nearly 3 in 10 people think Easter-related expenses are worth going into debt for.
- No Budget for Bunnies: 42% of Americans don’t have a budget for Easter.
- Lack of financial confidence: 41% of Americans don’t feel confident about their finances heading into the spring.
Ask the Experts
In order to provide further insight on Easter in the current economic context, WalletHub turned to a panel of experts. Click on the experts’ profiles below to view their bios and responses to the following key questions:
- Why do you think nearly 7 in 10 people are planning to spend less on Easter this year compared to last year?
- How big of an impact has inflation had on church finances?
- Around 41% of Americans don't feel confident in their finances heading into the spring. What steps can people take to improve their confidence?
Ask the Experts
Survey Methodology
This report reflects the results of a nationally representative online survey of nearly 220 respondents.
After we collected all responses, we normalized the data by age, gender, and income so the sample would reflect U.S. demographics.
Full Survey & Responses
Do you have an Easter budget? | |
---|---|
Yes | 58% |
No | 42% |
Will inflation affect your Easter spending this year? | |
Yes | 61% |
No | 39% |
Do you consider the tax benefits when making religious donations? | |
No | 54% |
Yes | 46% |
Do you feel confident about your finances heading into the spring? | |
Yes | 59% |
No | 41% |
Are you planning to spend more or less on Easter this year than in 2023? | |
Less | 69% |
More | 31% |
Should the Easter Bunny give money like the Tooth Fairy? | |
No | 54% |
Yes | 46% |
Do you think Easter-related expenses are worth going into debt for? | |
No | 71% |
Yes | 29% |
Are consumers being nickel-and-dimed when asked to pay an extra fee for processing their credit cards? | |
Yes | 85% |
No | 15% |
Have processing fees gotten out of hand? | |
Yes | 85% |
No | 15% |
Is it fair for merchants to pass their payment processing fee costs to their customers? | |
No | 59% |
Yes | 41% |
Note: Percentages may not total 100% due to rounding.
WalletHub experts are widely quoted. Contact our media team to schedule an interview.