Marketing Programs Mgr - Public Sector REMOTE

You understand your audience. You live and breathe strategy. And you’ve got the data to back up every one of your amazing ideas. Join a team where you’re empowered to bring the very best of the tech world to market—and to bring your biggest ideas to life.

Remote, AL

CONNECTION

<p><strong>At Connection, our purpose is simple: we connect people with technology. From hardware&mdash;PCs, printers, servers, and more&mdash;to cutting-edge cloud, cybersecurity, and professional IT services, we design, build, and support the IT solutions that thousands of companies, schools, and government agencies rely on every day. We like to think of ourselves as the IT Department for our customers&rsquo; IT Department. Our company started out almost 40 years ago with two employees and a phone line. Today we&rsquo;re a Fortune 1000 IT solutions partner operating in 174 countries around the world&mdash;still driven by that startup mentality and guided by our original purpose.</strong></p> https://www.connection.com/

keywords: position summary,position details,collaboration,marketing,strategy,proficiency,skills

Full Time

Overview: <h2 class="iCIMS_InfoMsg iCIMS_InfoField_Job">Overview</h2> <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <p>The Marketing Programs Manager drives lead generation programs and strategy to support the sales organization,&nbsp;to help grow revenue and gross profit for the assigned partner &amp; non-partner programs for the public sector.</p> <p>Works closely with Sales and Product Management to build segment specific campaign plan for State, Local, K-12 and higher education that optimizes program alignment with company objectives and the funding provided by our vendor partners and other lead gen programs to help grow the business. Manages expense and influence revenue to deliver planned program profitability. Collaborates with Product Managers to present marketing programs to vendor partners as needed, detailing participation opportunities and secure cooperative funding. Coordinates deliverables to schedule and implement each program&rsquo;s elements. Schedules and implements call campaigns that align with sales and marketing objectives, customer focus targets and vendor initiatives. Manages Sales and Product Management communication efforts around marketing programs. Monitors program components and measures performance against objectives. Understands market segment, customer metrics and market data to enhance program effectiveness.</p> </div> </div> </div>
Responsibilities: <br /> <h2 class="iCIMS_InfoMsg iCIMS_InfoField_Job">Responsibilities</h2> <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <p>&nbsp;</p> <ul> <li class="rendered-text ql-editor-output">Works closely with Sales and Product Management to&nbsp;build segment-specific campaign plan for State, Local, K-12 and higher education&nbsp;</li> <li class="rendered-text ql-editor-output">Works to present marketing programs concepts to Sales and Product Management to gain support and gather feedback to optimize program implementation</li> <li class="rendered-text ql-editor-output">Works with Product Managers to present marketing program concepts to vendor partners as needed, detailing program participation opportunities and secure cooperative funding.</li> <li class="rendered-text ql-editor-output">Monitors program components, measuring performance against objectives in cooperation with Marketing Analytics team and roll up findings and recommendations for improvements.</li> <li class="rendered-text ql-editor-output">Partner with the segment marketing manager to come up with recommendations on the go-to-market messaging based on current trends in the marketplace.</li> <li class="rendered-text ql-editor-output">Works closely with the PSG segment leader and PSG sales leaders to help plan segment specific programs to maximize on business growth.</li> <li class="rendered-text ql-editor-output">Executes on lead gen campaigns to maximize the business growth</li> <li class="rendered-text ql-editor-output">Works closely with events on public sector tradeshows, and drives programs and opportunities through those events</li> </ul> <p>&nbsp;</p> </div> </div> </div>
Requirements: <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <p>&nbsp;</p> </div> </div> </div> <div class="iCIMS_JobOptions"> <div id="jobSocialOptions" class="iCIMS_jobSocialOptions"> <div id="icimsSD_widget_share" class="iCIMS_BroadcastJob icimsSD_widget icimsSDWidget_share" data-icims-sd-type="share" data-icims-sd-jid="6062" data-icims-sd-size="24">&nbsp;</div> </div> </div> <strong>Requirements:</strong><br /><br /> <ul> <li>Advanced understanding of marketing and e-commerce.</li> <li>Solid critical thinking and analytical skills.</li> <li>Strong communication skills (both verbal &amp; writing) and attention to detail are a must.</li> <li>Ability to work cross-functionally and across all levels of an organization.</li> <li>Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment.</li> <li>Drives lead gen programs, manages expenses and influences revenue to deliver planned program profitability.</li> </ul>