Helping Women-Owned Businesses Thrive in Big Retail

Women-owned businesses are behind some of the most innovative, game-changing consumer products on the market, driving industry trends and reinventing product categories. But the path from product development to retail success can be a daunting one, particularly for women entrepreneurs who are much less likely to receive start-up capital to fund their business.

WBENC has teamed up with Title Sponsor: Target Corporation, and Program Sponsors: Dick’s Sporting Goods, The Home Depot, Macy’s, Inc., and Tractor Supply Co. to demystify the process with Women Owned in Retail, a program designed to help women-owned business with consumer goods scale and thrive in the retail space.

This program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.

 

UPCOMING SESSIONS

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Why Participate
  • Gain a better understanding of what big retailers like Target, Dick’s Sporting Goods, Macy’s and The Home Depot are looking for in suppliers.
  • Understand the role of supplier diversity in the buying process.
  • Learn about the vendor journey from other women-owned brands currently in stores.
  • Go deep into how to best prepare to pitch and do business with major retailers.
  • Hear directly from the experts on the ins-and-outs of a vendor relationship – and how to ensure long term success.
  • Network with other women entrepreneurs in the CPG industry.
  • Learn about how WBENC Certification and the Women Owned Logo can help your brand and products stand out – to buyers and consumers.
WBENC is by far one of the best communities I have joined in a long time. We were fortunate enough to participate as a featured educator for their Women Owned in Retail event in 2021, and we closed two important sales within a week of the event – all because we were certified through the network. Their team is wonderful, and we look forward to collaborating on many more programs in 2022 and beyond!
Jessica Korthuis
Co-Founder & CEO, Her Brand & Co.
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Questions about Women Owned in Retail?
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Who Should Participate

The Women Owned in Retail program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.

If you are a female entrepreneur, but not yet certified by WBENC, attending a Women Owned in Retail event is a great way to meet other female founders and see what the WBENC network has to offer. 

Resource Library
Women Owned in Retail | Target Supplier Showcase 2023
Stream for the next installment of the WBENC Women Owned in Retail program featuring a showcase of Target Suppliers who will share their products, insights and best practices for thriving on Target shelves. This session will highlight supplier pitches and panel discussions from some of Target’s very own WBE suppliers.
Women Owned in Retail | Macy's Presents 'It Starts with Her'
This session is the second of a 2-part Women Owned in Retail series and will feature a panel discussion with powerful women decision-makers from Macy’s as they share their expert insights on how to be a successful supplier in big retail and why it’s important to invest in women-owned businesses. It will also showcase a variety of Women Owned suppliers currently working with Macy’s.
Women Owned in Retail | Going Next Level with Lowe's
Join WBENC and Lowe’s explore more details on how to be successful with Lowe’s. Hear from internal Lowe’s experts on their Private Brands, and listen as they provide a deep dive into the signature Lowe’s product pitch event “Into the Blue.”
Women Owned in Retail | Getting Started with Lowe's
WBENC and Lowe’s invites all retail industry vendors with no prior knowledge or engagement with Lowe’s to attend this session, the first of a two-part series, and learn how to get started navigating the retail landscape. While the content will be tailored to new suppliers, it will also serve as a refresher for those who have engaged with Lowe’s in the past. Don’t miss this opportunity to familiarize yourself with the retail supply chain at Lowe’s!
Women Owned in Retail | Introduction to Indirect Categories, brought to you by Target
Gain insights on the categories that help Target run their stores, headquarters, distribution centers and everything in between. Hear from key Target players and get a peek behind the curtain
Women Owned in Retail | Retail 101, presented by Target Corporation
WBEs will learn and refresh their knowledge of working with retailers and Target.
Women Owned in Retail | Retail Readiness for Life Out Here with Tractor Supply Co.
Learn the ins and outs of their merchandising divisions, customer profiles, and, most importantly, how to become a supplier.
Women Owned in Retail | “How Women Get More Done with The Home Depot”
THD is committed to creating opportunities for women and all diverse/minority-owned companies by cultivating a supplier base poised for long-lasting term growth and business sustainability success.
Women Owned in Retail | Target "Marketing Your CPG"
Target Presents: How to Market your CPG Company and Learn the Art of Packaging
Women Owned in Retail: Becoming a Lowe's Supplier
The Retail Accelerator will dive into a series of critical topics you need to know to break into and navigate big retail. Join us every Wednesday in September at 2pm EST for an interactive virtual webinar tailored to get Women Owned businesses ready for big retail.
Women Owned in Retail Women Owned in Retail | Getting Started with Lowe's
WBENC and Lowe’s invites all retail industry vendors with no prior knowledge or engagement with Lowe’s to attend this session, the first of a two-part series, and learn how to get started navigating the retail landscape. While the content will be tailored to new suppliers, it will also serve as a refresher for those who have engaged with Lowe’s in the past.
Women Owned in Retail | 2022 Target Showcase
Target Suppliers who share their products, insights and best practices for thriving on Target shelves
Women Owned in Retail | Retail 101, presented by Target Corporation
Retail 101 focused session where WBEs learn and refresh their knowledge of working with retailers and Target.
Women Owned In Retail | Her Tookit Essentials, presented by The Home Depot
In-depth discussion with internal Merchandising, Assortment Planning, Marketing and Supplier Development Associates and a conversation about best practices with current The Home Depot women-owned suppliers.
2022 Women Owned in Retail Kickoff Session
The high-energy 2022 kickoff event focused on helping women-owned retail businesses take off! The session featured Presenting Sponsor Target Corporation, and Program Sponsors Lowe’s Companies, Inc., Macy’s, Inc., and The Home Depot.
2021 Women Owned Wednesday Retail Supplier Showcase & Panels
Featuring suppliers to Target showcasing their products and sharing insights and best practices for thriving on Target shelves.
2021 Master Marketing your CPG in Retail
Featuring how to maximize your marketing impact, understand your target customers, and spotlight social media.
2021 Everything You Need to Know About Contracts, Logistics & Retail Distribution
Learn all about contracts, distributors and the logistics of doing business with big retail.
2021 Accelerator | Scaling in Retail: Planning for the Purchase Order
Featuring how to plan to fulfill your first purchase order BEFORE you get it.
Tapping into the Loyalty Loop Worksheet
Watch the "2021 Accelerator | Tapping into the Loyalty Loop" session to have Deborah Shapiro, Principal Partner of S&S Insights, walk you through to get a loyalty loop action plan.
2021 Accelerator | Tapping into the Loyalty Loop
Featuring why loyalty programming and customer service efforts can be your most profitable investments. Download the corresponding worksheet in the resource library.
2021 Accelerator | Navigating the World of Manufacturing & Packaging your CPG
Featuring a robust discussion of manufacturing and packaging best practices for small businesses striving to break into big retail.
2021 Macy's Bootcamp Recording
Featuring panel discussion with Macy's buyers, sneak peek to The Workshop at Macy's & more!
2021 Kickoff Session Recording
Featuring panel discussions, the state of retail, and the psychology of color.