MARCH 23, 2023.....The sports betting industry is on one side, the attorney general's office is on the other, and in the middle are the Mass. Gaming Commission regulators who will soon have to decide whether to allow certain marketing arrangements in Massachusetts.

At issue is third-party affiliate marketing, in which a company pays content websites and publishers to drive customers to its product. In the sports betting world, that often takes the form of sports betting-related websites that get paid to promote the legal sportsbooks they partner with.