EVEN ONE FATALITY IS TOO MANY. HELP US REACH ZERO DEATHS.

In 2022, 193 pedestrians were killed in crashes with vehicles in New Jersey — that’s more than one fatality every two days.

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Working To Make Our Streets Safer

Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.

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How Can You Partner With Us?

I Want To Learn More About Pedestrian safety

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. More than 200 communities have participated in Street Smart NJ.

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I'm Working on a Local Campaign

Check out our Resources section and scroll through the different types to find the appropriate available downloadable art and other resource files.

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I want to Start a Campaign

Launching a Street Smart NJ campaign takes planning and collaboration. While campaigns are typically four to six weeks long, the planning often begins months in advance.

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News & Upcoming Events

News

Thursday, April 11, 2024

Roselle Kicks Off Street Smart NJ Campaign

The Borough of Roselle kicked off a Street Smart NJ pedestrian safety campaign April 10, with a focus on improving pedestrian safety along West 2nd Avenue, particularly at the intersections of Chestnut and Locust streets.

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Tuesday, April 2, 2024

Put Away the Phone or Pay

The National Highway Traffic Association (NHTSA) launched its latest campaign to combat distracted driving, Put the Phone Away or Pay.
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Tuesday, March 26, 2024

Camden County Prosecutors Office, NJ Attorney General launch traffic safety initiative on White Horse Pike

The Camden County Prosecutor’s Office and the State Attorney General, in partnership with 14 local police agencies, launched a $400,000 initiative Monday to reduce vehicle crashes and improve pedestrian safety along White Horse Pike. 
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events

Mar 25 - Apr 30

White Horse Pike Safety Campaign

The Camden County Prosecutor’s Office and the State Attorney General launched a traffic safety initiative with a news conference on March 25 at 11 a.m. to cut down on motor vehicle crashes and to enhance pedestrian safety along the White Horse Pike.
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Apr 28

Eatontown Bike Safety Rodeo

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May 7

Title 39: Traffic Law and Vulnerable Users - Verona

A one-day class designed to show patrol officers traffic law from the perspective of bicyclists and pedestrians. Taught in classroom and on-bike.
 
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Bringing Awareness To Pedestrians & Motorists In NJ

Partnering With Street Smart NJ

If you’re interested in implementing the Street Smart NJ campaign in your area, fill out the form below and an NJTPA official will reach out to help you get started.