XCPD-599 - Franchise Management Theory and Practice
Course Description
The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers.
Course Outline
Online Study:
Introduction and Overview
Site Selection, Real Estate & Territory Allocation
Territory Modeling for Success
The Utility of Technology
Technically Speaking
Media and Marketing Management
Franchise Marketing Challenges
Course Wrap-up
Face-to-Face Classroom Study:
DAY ONE (9am – 5pm) Thursday
Welcome, Introductions and Overview
Strategic Growth Planning
Strategic Growth Planning
Operational Elements of a Franchise Company
Operations Overview
DAY TWO (9am – 5pm) Friday
Reflection and Review
Ongoing Franchise Support
Franchise Systems and Support
The Future of Franchising
Strategic Planning for Innovation
DAY THREE (8am – 4pm) Saturday
Reflection and Review
Legal & Regulatory Analysis
Legal Analysis
The Franchise Melting Pot
Mergers & Acquisitions
Understanding Gen-Y
Review, Wrap-up,Evaluations & Graduation
Course Objectives
- Develop new approaches to managing an existing or new franchise
- Identify best practices across leading franchise companies
- Discuss the developing trends franchise management is facing
- Provide salient and meaningful strategies for dealing with franchise related issues
Applies Towards the Following Certificates
- Certificate in Franchise Management : Required