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'You Are On Native Land' Ribbed Beanie
Urban Native Era
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'You Are On Native Land' Ribbed Beanie
Urban Native Era
Credit: Urban Native EraThe brand Urban Native Era was founded by Joey Montoya (Lipan Apache) in November 2012 with the mission of bringing "Indigenous visibility through fashion and design." His vision first came to life with a line of t-shirts. The brand prides itself on its minimalist designs that drive home a powerful message.
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Embroidered T-Dress
Lesley Hampton
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Embroidered T-Dress
Lesley Hampton
Credit: Lesley HamptonLesley Hampton founded her self-titled and size inclusive brand in 2016. Based out of Toronto, Ontario, the brand strives to "decolonize euro-centric standards in the fashion industry, inspire the next decade of leaders and entrepreneurs, and create space for empowerment and representation in fashion, film and media." You can find pieces ranging from evening and occasion wear to athletic and leisure all right here.
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Tommy Top in Sour Apple
Warren Steven Scott
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Tommy Top in Sour Apple
Warren Steven Scott
Now 76% Off
Credit: Warren Steven ScottWarren Steven Scott created his namesake brand in 2018. He is a member of the Nlaka’pamux Nation and makes clothing that bridges "the Western concept of luxury fashion with his ancestral worldview on ethics, craft and aesthetic sensibility." In addition to clothing, you can shop accessories and artwork.
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Mountain Peak Cowl
Makwa Studio
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Mountain Peak Cowl
Makwa Studio
Credit: MakwaKnitwear brand Makwa Studio was created by artist and designer Maggie Thompson. You can find an artisan curation of scarves, tops and hats designed in vivid primary colors and neutral hues.
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I Am Medicine Cropped Hoodie
Beyond Buckskin
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I Am Medicine Cropped Hoodie
Beyond Buckskin
Credit: Beyond BuckskinJessica R. Metcalfe, who is a member of Turtle Mountain Chippewa, created Beyond Buckskin with the mission to promote "our continent's first artists and original designers." In 2012, it expanded to include a boutique, highlighting designers that embrace and utilize "traditional Indigenous artistic practices" through their choice of materials and designs.
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Indigenous Activist Tee
B.Yellowtail
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Indigenous Activist Tee
B.Yellowtail
Now 31% Off
Credit: B. YellowtailB.Yellowtail was launched by Bethany Yellowtail, who is a member of the Northern Cheyenne Nation, in 2015. The brand prides itself on sharing authentic Indigenous design and placing community and culture at the heart of its brand ethos. On the B.Yellowtail website, you can find everything from intricately patterned cardigans and dresses to graphic tees with empowering messages.
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Loom Wear Crew Socks
Eighth Generation
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Loom Wear Crew Socks
Eighth Generation
Credit: Eighth GenerationEighth Generation was founded in 2008 by artist and activist Louie Gong. It is currently owned by the Snoqualmie Tribe, and is the first Indigenous-owned brand to produce Native-designed wool blankets. The brand also sells scarves, totes, hats, towels and jewelry.
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Indigenously NDN tee
Jokuma
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Indigenously NDN tee
Jokuma
Credit: Jamie OkumaJamie Okuma, founder of Jokuma, is known for her expertly designed one-of-a-kind pieces and ready-to-wear. Her brand celebrates graphic patterns and feminine silhouettes as well as unisex garments.
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The Future Is Indigenous Tee
OXDX
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The Future Is Indigenous Tee
OXDX
Credit: Oxdx ClothingIn an effort to "bring Indigenous stories to the forefront," DIné artist Jared Kee Yazzie founded OXDX. Throughout the brand, you will find empowering graphic art on tees and hoodies as well as cut-and sew pieces.
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Light Purple Plus Size Leggings
Alano Edzerza
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Light Purple Plus Size Leggings
Alano Edzerza
Credit: Alano EdzerzaAlano Edzerza is the namesake clothing brand of Tahltan multimedia artist Alano Edzerza. While the business has been around since 2007, it was during the 2010 Olympic Winter Games that the brand gained notoriety after Edzerza created the Dutch Olympic team's outerwear. Today, you can find patterned streetwear and athletic appeal for both men and women on the Alano Edzerza website.
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Keesh Kway Orange Hoodie
Red Rebel Armour
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Keesh Kway Orange Hoodie
Red Rebel Armour
Red Rebel Armour is a streetwear brand on a social mission to not only represent Indigenous culture, but to also aid Indigenous and Native people who are coming out of the criminal justice system with jobs and support.
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Cheyenne Pink athletic top
Niio Perkins
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Cheyenne Pink athletic top
Niio Perkins
Niio Perkins weaves her cultural and spiritual motifs into her clothing and jewelry pieces. She utilizes raised bead work in her designs, and describes her aesthetic as a fusion of "traditional attire with a tough but dignified attitude."
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Bloom Sweatpants Set
Section 35
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Bloom Sweatpants Set
Section 35
Now 79% Off
Fashion designer Justin Louis, who is a member of the Samson Cree Nation, founded Section 35 with a mission to "amplify Indigenous art, culture and fashion." From the brand, you can expect to find graphic tees, printed crewnecks and hoodies and outerwear.
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Elk Ivories Bucket Hat
Lauren Good Day
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Elk Ivories Bucket Hat
Lauren Good Day
Credit: Lauren Good DayArikara, Hidatsa, Blackfeet and Plains Cree designer and artist Lauren Good Day crafts wearable art collections. Vibrant colors and geometric patterns are what you'll find when you scan her website.
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Backstrap Mini Dress
Emme Studio
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Backstrap Mini Dress
Emme Studio
Credit: Emme StudioIf you're looking for fashionable handmade garments with a conscious, look no further than Emme Studio. Korina Emmerich's clothing and accessory brand focuses on slow fashion; creating pieces from upcycled and recycled materials. Emmerich's patterned and colorful looks draw inspiration from her Indigenous heritage from The Coast Salish Territory.
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Upcycled Vintage Military Jacket
4 Kinship
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Upcycled Vintage Military Jacket
4 Kinship
Credit: 4kinshipThis Navajo-owned clothing brand also creates handmade pieces that upcycle and repurpose existing materials. Taking inspiration from the land of the Southwest, 4 Kinship's clothing features jackets, skirts, sweaters and tops in bold reds, oranges, yellows and blues.
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Native American Gothic Fine Art Shirt
ThunderVoice Hat Co.
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Native American Gothic Fine Art Shirt
ThunderVoice Hat Co.
Credit: ThunderVoice Hat Co.With a commitment to sustainability, ThunderVoice Hat Co. uses reclaimed items to make new products. The brand was created with a focus of sharing the Iconic Navajo Brim hat, but it has expanded to include other products like blankets, shirts, footwear and jewelry.
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Ginew + Luck, TX Bandana
Ginew
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Ginew + Luck, TX Bandana
Ginew
Now 25% Off
Credit: GinewGinew produces leather goods, denim pieces and garments that incorporate Native American teachings and cultural symbols. The family-run brand was founded by Amanda Bruegl, a member of the Oneida, Stockbridge-Munsee tribes, and Erik Brodt, who is a member of the Ojibwe tribe.
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Bonjour Blazer
Anne Mulaire
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Bonjour Blazer
Anne Mulaire
Credit: Anne MulaireThe Anne Mulaire brand was first created in the basement of Andréanne Mulaire Dandeneau's childhood home with the idea to bring to life comfortable dancewear that she struggled to find in the market. Years later, her designs evolved to incorporate structured pieces that are still comfortable.
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Tradish Tattoo Crewneck
Mobilize
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Tradish Tattoo Crewneck
Mobilize
Credit: MobilizeAfter gaining traction with an upcycled custom jean jacket, Canada-based company, Mobilize, blossomed into a well respected streetwear brand that "brings representation for indigenous peoples, empowers, educate, elevates and helps others find identity." Shop tie-dyed hoodies, patchwork sweatshirts and printed tops taking inspiration from traditional Indigenous tattoo styles on their website.
Cameron (she/her) is a staff writer for Good Housekeeping, where she covers everything from holidays to food. She is a graduate of Syracuse University, where she received a B.A. in magazine journalism. In her spare-time she can be found scrolling TikTok for the latest cleaning hacks and restaurant openings, binge-watching seasons of Project Runway or online shopping.
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