Are Your Customers Tired of Sending Static Postcards?
Take Direct Mail to the Next Level by Making a Commercial on a Postcard in Less Than 2-Minutes for Free!
Stand out from the regular (ahem, old school) printing crowd. Set your business apart by offering your customers bulk LIVINGMAIL® Postcards from LIVINGPRINT. Our LIVINGPRINT App can integrate photos and videos, along with a custom background and music soundtrack to create print-ready artwork that can be printed with variable data or sent as an EDDM. Your customers can create their LIVINGMAIL Postcards in minutes, then using the steps detailed below you will receive the PDF to use for their mailing. No added work or labor on your side compared to a standard postcard.
4 Easy Steps for Your Customers to Follow:
Step 1:
Download the LIVINGPRINT App
Navigate to the App Store® or Google Play™ store on your device and download LIVINGPRINT.
Step 2:
Add A Bulk Print Shop
Open the LIVINGPRINT app and create an account or log in. Once you are logged in go to settings and select "Add Bulk Print Shop". Enter your print shop's six digit code which you can get from your print shop or from their flyer they provided.
Step 3:
Create Your LIVINGMAIL Postcard
Tap the "Create" button located in the bottom center of the app bar. Follow the steps in app to create your custom LIVINGMAIL Postcard with your photos and videos. When you get to the "Add Recipients" page, check the "Create a Bulk Order" box and choose the bulk provider you would like to place the order with. Then finish creating your card and place your order.
LIVINGMAIL
POSTCARDS
Create Custom Bulk Interactive Direct
Mail Postcard Campaigns in Minutes
Target customers with custom LIVINGMAIL postcards that create a "commercial on a postcard" in a matter of minutes promoting your business!
How many of your marketing campaigns fail or fall flat because they look like everyone else's? Not anymore! We have re-invented the postcard and are "Bringing Your Mail to Life®" with LIVINGMAIL!
42%
of recipients read or scan the direct mail they receive
70%
of consumers say direct mail is more personal than online interactions
86%
of people would like to see more video from brands
LIVINGMAIL =
Direct Mail + Slide Show
Images, Videos, Music and a Custom Background - The Winning Combination!
Bulk LIVINGPRINT FAQ
Sender receives a notification every time the QR code on the LIVINGMAIL postcard is scanned.
Yes, senders can upload a Representative image of the Postcard and include a Ride-Along image and piece with a Target URL.
Yes, absolutely! The app supports up to 5-minutes of content including video, music and photos.
help@livingmail.com
You will receive a PDF with print-ready art that you can resize. You can extract the QR code from the artwork and place it on any other art or size piece you would like. It is recommended to screenshot it on the PDF received for bulk printing and use it on the new piece to test it for scannability based on color, contrast, size, and resolution.
Not at this time. There is currently a huge library of templates with backgrounds, music and layouts to choose from and the library is constantly growing. If you have design suggestions or ideas for additional backgrounds, music and templates, please send those to help@livingmail.com
No, not at this time. The QR code has an embedded link to the LIVINGMAIL slideshow.
Yes, this has already been done for you! Print Shops can share the LIVINGMAIL Explainer Video posted here: https://www.youtube.com/watch?v=DUD_qzuNXM8 and embed it into their own branded websites and marketing materials. Print Shops are also encouraged to do a 'self-promo' video using the LIVINGMAIL app to create a video and LIVINGMAIL postcard and to send it to their customers promoting their printshop and this new exciting service.
Not at this time but this is something we have added to the development wish list. We are always open to suggestions and ways to improve the service. Please email those suggestions to help@livingmail.com
No, we are happy to announce that our Web Player is live! Users who scan the QR code that do not have the app installed will be directed to the Web Player where they can view the slideshow in their browser. For the best experience we do recommend downloading the app.
You can create a “self-promo” postcard in-house using the LIVINGPRINT app for free and mail it out to all of your customers! To do this fill out the onboarding form at onboarding.livingprint.com if you have not already, then follow the steps on the flyer you receive after onboarding. Then you will receive the PDF that you can print and mail in bulk.
There is no cost to design a postcard using the LIVINGPRINT app for bulk orders. As long as it is a bulk order it is completely free to create a design and place the bulk order.
We have a question pending with the USPS on this. It definitely seems that it would qualify for the 2022 Emerging and Advanced Technology Promotion with a 2-3% postage discount as the statement on this promotion from the USPS is that “This Promotion will help you utilize the latest technologies to create an exciting and engaging customer experience with the mail.” More information on this promotion can be found here. We will report back with our official findings on our FAQ page
The upload needs to be done from the LIVINGMAIL app from either you or your customer. You could do it on behalf of your customer if desired. Some print shops have even discussed going on-site to customers' locations and filming and creating the LIVINGMAIL for them as part of the service they could charge for as another revenue source. Trish Witkowski of FoldFactory stated during the Webinar: “I love the idea of offering to help the customer make the best LIVINGMAIL postcard they can make. "Send us your photos and videos and we'll put it together for you!" or DIY - your choice”
They will receive push notifications that we send out and if we begin email marketing campaigns for those that have downloaded the LIVINGMAIL app then yes. They are not sectioned out in any way as of now as a “bulk” user vs a standard user.
Yes absolutely. You can add that verbiage to the Ride-Along image of the Informed Delivery campaign for the piece. AccuZIP has Professional Services to help you set up Informed Delivery campaigns. Visit: https://www.accuzip.com/products/professional-services/informed- delivery-campaign-setup/
Yes, if you are placing a bulk order there is now an optional step to add a call to action URL to the video. This can be a lead gen form or any other website you wish to direct users to. If you enter a URL into the call to action field, a button will appear at the end of the video that will direct users to the URL you entered. This is a great way to drive traffic to your website or a landing page.
For now, indefinitely! We host it and stream it as part of the service.
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