Research PaperThe 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb
Graphical abstract
Keywords
Cited by (0)
Linchi Kwok, Ph.D., is an associate professor in the Collins College of Hospitality Management at California State Polytechnic University Pomona (Cal Poly Pomona). He received an M.S. and a Ph.D. degree in Hospitality Administration at Texas Tech University, as well as an MBA at Syracuse University. His research interests include information technology and service operations.
Yingying Tang, M.S., recently graduated from the Business Analytics Program in the Whitman School of Management at Syracuse University, where she received a Master of Science degree. Her interest is in business intelligence and data mining.
Bei Yu, Ph.D., is an Associate Professor at the School of Information Studies, Syracuse University. Her research expertise is in applied natural language processing and computational social science.