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KELOLAND.com 2022 Election Plans
DOC with prewritten stories: https://docs.google.com/document/d/1rlWSShRN2VwMNMDp0DxyHNw4s6dqOC_QW4QyW2cstXg/edit?usp=sharing
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Priority URLs based on keyword research for adding promo, inline links or SEO-focused reusable block to:
South Dakota Sioux Falls, Rapid City Google Trends Tracker:
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Add Election Day 2022 links reusable blockElection Day 2022 reusable block addedAdd Results widgetResults widget addedStories where hubs neededResults/Hubs placedHigh SERP keyword URLs to prioritize (in order of "site url: key words to own", high SERP new articles)
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South Dakota voting guide
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Voting guide: KELOLAND Media Group election coverage
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YLEH page
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Election Day latest: Polls open, how voting is going, polls close, early results
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South Dakota Governor race 2022 features 3 candidates
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Dusty Johnson, Collin Duprel go head-to-head in U.S. House race
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John Thune faces Brian Bengs, Tamara Lesnar in U.S. Senate re-election bid in South Dakota
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Amendment D: Voters weigh Medicaid expansion
These are the current Google Trends Top Search Results at 10;21 PM
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IM 27: South Dakotans vote on legal marijuana again
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Slaughterhouse ordinance on ballot for Sioux Falls voters
Keeping South Dakota in the headline, if possible, is key. We're the only outlet that shows up when searching South Dakota Election Results
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KCAU: Caps on medical cannabis establishments in North Sioux City
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KCAU: Clay County courthouse
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KCAU: Clay and Yankton County commission
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KCAU: Nebraska gov; IM 432 and 433
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KCAU/WHO: Iowa Gov; House district 4; right to bear arms
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Check hourly, update team when a rising query presents an opportunity:
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Reusable block to include: Election Day 2022 links KS.
Broadcast cutins in the evening
Use KELO-B on YLEH page
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Election Day expected schedule
At :25 and :55 after the hour
Leave running all night
>> Sioux Falls Google Trends (last 7 days)
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Who is working when:
Insert/remove Akta slates
>> Rapid City Google Trends (last 7 days)
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Lexi: KLTM web producer Tuesday
Broadcast: When and Where
>> State "South Dakota" Google Trends (last hour)
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Karen: Oversee digital plan execution
(9-11; 1:30 - ???)
Thune: Lauren, Kyle at Hilton Garden Inn with Live truck Remote 5 (Rock and Ash)
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Jacob: Dayside digital reporter; KLTM on Wednesday
Johnson: Carter, Kyle at Hilton Garden Inn with Live truck Remote 5
NOTES:
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People below in at 4 p.m. CT
Noem: Kelli, Kyle at Hilton Garden Inn with Live truck Remote 5
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Mitch: PM web producer; Live blog; Socials
Smith: Dan, Hannah at the District with Live truck 2 Remote 1 (Jaxon)
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Jazzmine: Gov, US Senate, US House
Ballot issues: Tom (Sydney)
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Rae: Counting ballots/SOS website trends (Separate story)
Counting ballots: Perry at county courthouse with Backpack Remote 3 (Kevin)
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Eric: Amend D, IM 27 and Slaughterhouse
Sec. of State: Bob
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Grant: Search captain
Legislative races: Bob
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Bob: Legislative races
Slaughterhouse race results: Sophie
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Producers
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Alert banner on homepage
PREWRITE?
4 p.m.: KristaCutins: Krista
SOS election results site: https://electionresults.sd.gov/Default.aspx?mode=test
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During the day: Link to the Election latest story
5 p.m.: Hannah10 p.m.: Darcy
Nexstar Social media recommendations:
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After 8 p.m. CT: Link to all results page
6 p.m. Kylehttps://docs.google.com/document/d/1GKYkp_xn3AdllGI6QSau9Yh8MlGGycIEoT15AqH4k5o/edit?usp=sharing
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Google trends Midterm data
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App/Desktop alerts
PREWRITE?
Breaking News Newsletters
https://trends.google.com/trends/story/US_cu_9unjrYMBAACWxM_en
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7 p.m. CT: (Polls closed in central time zone) From Election Latest story
Winner Gov Race?
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8 p.m. CT: (Polls closed across South Dakota) From Election Latest story
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???: (First results are in) From Election Latest story
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Digital reminders for newsroom
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Social Media
Update with links to race profiles
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Winner graphics created and saved in Images for social media: 2022 Social YLEH Gfx
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Also in Google Drive folder
Election Day 2022 (candidates in ballot order)
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Governor race: Jamie Smith/Jennifer Keintz; Tracey Quint/Ashley Strand; Kristi Noem/Larry Rhoden
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Twitter:
PREWRITE?
U.S. Senate race: Brian L. Bengs/ Tamara J. Lesnar; John R. Thune
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Plan to Tweet link to results page after 8 p.m.; post with jumps in results
U.S. House race: Collin Duprel; Dusty Johnson
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7 p.m. CT: (Polls closed in central time zone) From Election Latest story
Broadcast cutins in the eveningIM 27: An initiated measure legalizing the possession, use, and distribution of marijuana.
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8 p.m. CT: (Polls closed across South Dakota) From Election Latest story
At :25 and :55 after the hourAmendment D: An initiated amendment to the South Dakota Constitution expanding Medicaid eligibility.
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???: (First results are in) From Election Latest story
Sioux Falls Slaughterhouse ordinance: An ordinance of the City of Sioux Falls, SD, to prohibit the construction or permitting of new slaughterhouses within the city limits.
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???: (AP declares winners in US Senate/House races) From US Senate/US House stories
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???: (AP declares winners in Gubernatorial race) From Gov Story
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???: (AP declares winners in Ballot issues) From Ballot issue Stories
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Tweet every 30 minutes with some update on results, candidates, etc.
Notes for next election:
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Hashtags to use: #KELONews #Election2022 #SDSen #SDHouse #SDLeg
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Facebook:
PREWRITE?
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7 p.m. CT: (Polls closed in central time zone) From Election Latest story
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8 p.m. CT: (Polls closed across South Dakota) From Election Latest story
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???: (First results are in) From Election Latest story
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???: (AP declares winners in US Senate/House races) From US Senate/US House stories
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???: (AP declares winners in Gubernatorial race) From Gov Story
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???: (AP declares winners in Ballot issues) From Ballot issue Stories
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