BMGT 623: Marketing and Firm Performance. 3 credits.

Develops market-based knowledge and skills for effective marketing decision making, strategy design, implementation, and evaluation in variety of institutional and competitive situations. Addresses importance of companies being market-driven and customer-focused. Emphasis on case studies, team work, and projects. Due to the presentation and application of course material, this course is only open to students enrolled in the Master of Science in Management Program.Offered by SBUS Multidisciplinary. May not be repeated for credit.
Recommended Prerequisite: Admission to BMGT program.
Registration Restrictions:

Enrollment limited to students with a class of Graduate, Junior Plus or Senior Plus.

Students in a Non-Degree Post-Baccalaureate or Non-Degree Undergraduate degrees may not enroll.

Schedule Type: Lecture
Grading:
This course is graded on the Graduate Regular scale.