BMGT 623: Marketing and Firm Performance. 3 credits.
Develops market-based knowledge and skills for effective marketing decision making, strategy design, implementation, and evaluation in variety of institutional and competitive situations. Addresses importance of companies being market-driven and customer-focused. Emphasis on case studies, team work, and projects. Due to the presentation and application of course material, this course is only open to students enrolled in the Master of Science in Management Program.Offered by SBUS Multidisciplinary. May not be repeated for credit.