Dear Creators,

We are really happy to share with you B-A-B’s mission. Winter is coming to an end and

many of us would have already started filling up our shopping carts with cute summer

outfits. A lot of us are hesitant to repeat outfits too often and want the latest trends.

That being said, college students are very often shopping on a budget and we want

to be trendy, but at low costs. Welcome to the world of Fast Fashion, one of the most

polluting industries in the World!

Sustainability is slowly turning into a buzz word. What stirred up the food market, is

now making its place in the fashion industry. Sustainable fashion is much needed,

specially right now. While there has been growth in the sustainable fashion industry

and we see a slight shift in consumer trends, how can this growth be sustained and

elevated? Simply wearing natural fabrics is not sustainable fashion. Sustainability is

ensuring that the entire supply chain of that product has been clean and sustainable.

We are asking you to come up with what is next in Sustainable Fashion, and we know

you won’t let us down!

$200 in prizes

• Sustainability
  
• Idea
  
• Business Model
  
• Financial viability
  
• Marketing Approach
  
• Overall Presentation