NewOrleans.com Allstate Sugar Bowl Tailgate Town
Fans attending the College Football Playoff Semifinal at the Allstate Sugar Bowl on Monday, January 1, 2024, are invited to converge on Champions Square at the Caesars Superdome to enjoy the NewOrleans.com Allstate Sugar Bowl Tailgate Town hosted by New Orleans & Company, the official pre-game party. Gates open at 4 p.m. for Tailgate Town while the Allstate Sugar Bowl is scheduled to kick off at 7:45 p.m.
NOTE: Fans must have a Sugar Bowl game ticket to access Tailgate Town.
Tailgate Town, which is open from 4-7 p.m., will feature food, interactive games, and lots of entertainment. The band and cheerleaders from each school will perform – the Husky Marching Band’s infectious grooves have delighted sports and music aficionados around the world for the last 93 years, while The Longhorn Band, founded in 1900, is rooted in countless traditions and historic events with high standards of achievement at its foundation.
Fans attending Tailgate Town are encouraged to visit the New Orleans & Company activation to enter the “Sugar Bowl 24 Come Back to New Orleans Sweepstakes” for a chance to win a return trip to New Orleans to experience all the city has to offer. The prize package features complimentary hotel stay, free admission to one of the city’s top attractions, and specialty lunch and dinner reservations, among other perks.
