Fruit and Vegetable Prescription (FVRx) Program

What is Prescription for Health (FVRx)?

The Prescription for Health program at Aspirus is going into its 7th year. Reports on Wisconsin’s health status show that we all have room for improvement when it comes to fruit and vegetable consumption. Eating at least 5 cups a day of fruits and veggies is an effective way to prevent type 2 diabetes, heart disease and certain types of cancer.

This program is designed so that health care providers and staff can help eligible patients eat more fruits and veggies by using local resources, in particular, local farmers’ markets.

How it Works

When your health care provider gives you a Prescription for Health (FVRx), you get:

• Access to information on how to buy, store and consume local produce
• Tips and strategies for feeding your family more fruits and veggies
• Tokens to be used at participating farmers’ market to purchase local, fresh fruits and vegetables for you and your family

Our hope is that this prescription becomes an incentive for families to visit their farmers’ markets and explore local fruits and veggies together, and that exploring the farmers market sparks an interest learning how to eat more fruits and veggies!

I enrolled, now what?

1. Don’t lose your Prescription for Health (FVRx) voucher. As soon as you are able, visit your local participating farmers’ market. For a full listing of participating markets view the listing at the bottom of this page. Bring your children with! Farmers’ Markets are great environments for children. They can meet the person that grew their food and ask them anything they want! Giving your children the option to choose which fruits and veggies they want to buy is empowering and increases their willingness to try these fruits and veggies at home.
2. Present your Prescription for Health voucher at the booth labeled “FVRx redeemed here.”
3. Collect your Prescription for Health (FVRx) tokens and spend them on fresh, local fruits and veggies! The producers at the market are used to seeing these tokens by now so spending them should be a smooth process.
4. Go home and figure out what to do with those fruits and veggies! For help with this part, look in your folder or on this page to find resources, tips and recipes.

It is our hope that you will find this program beneficial in starting your path to a healthier lifestyle. If you have questions about the program, please work with your health care provider. They are here to support you!

Voucher Program Participating Markets

The below listings are subject to change. Updates will be made as information becomes available.

Helpful Resources

• 20 Ways to Enjoy More Fruits and Vegetables
• Farm Fresh Atlas Wisconsin
• Fruit & Veggie Information, Nutrition, Recipes, and More
  
• Vary your Veggies
• Focus on Fruit
• How to Store Vegetables to Keep them Fresh
  
• Freezing Fruits & Vegetables
• How Long Does It Last
• Nutrition Counseling Videos